Over 20 years ago, Mr Manchukonda Narasimha, a prominent Rice Mill entrepreneur in Telangana, saw the immense potential and huge growth opportunities in the Gulf markets and entered the Rice import and distribution business in Dubai. In 2018, his elder son, Mr Manchukonda Bhanuprakash, established Aadarsh Foodstuff Trading LLC in Dubai, a key hub for food commodity trade in the UAE.
At Aadarsh, we specialise in sourcing and supplying essential commodities, including Rice, Sugar, and Edible Oils. Our products are procured from established origin markets, adhere to defined quality specifications, and are supplied to wholesale distributors, hotel groups, hypermarket chains, and institutional buyers across the UAE.
With three large warehouses of our own, an in-house inventory, our own brands, and full control over documentation and logistics using the latest software tools, we maintain consistency across every stage of the supply chain process. This ensures reliable quality, timely delivery, and a structured, end-to-end seamless trade experience for our partners.
Our team of experienced professionals spread across the seven Emirates of the UAE provide complete support to all our Trade partners. A strong back office team in Hyderabad, India, supports all initiatives Aadarsh takes in the UAE marketplace.
At Aadarsh, we have drawn up aggressive growth plans to expand our product range, expand into newer geographies and invest in marketing and promotions. By 2030, we would like to be recognised as one of the largest, most respected, and innovative trading houses in the GCC.
We exist to provide superior quality commodities to
people and institutions alike.
Excellence in everything we do.
At Aadarsh, we are constantly expanding our horizons. As of 2026, we have a deeply entrenched distribution network across the 7 regions of the UAE. Our trade partners range from large and reputed supermarkets to specialised rice stores, and our consumer audience includes South Asians and Emiratis. Our Manjushree brand of Sona Masoori Rice is extremely popular and is available across hundreds of outlets in the UAE.
Aadarsh is now moving into neighbouring countries in the GCC, starting with Saudi Arabia and Bahrain and will be establishing a powerful network of trade partners in all the GCC countries within the next two years.
